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Ditch the Shotgun Approach and Use a Market Map to Focus Your Client-Finding...
In a previous life I had a boss who was a devout advocate of the ‘shotgun’ technique for sales and marketing. He liked his numbers big and encouraged his team to ‘fire’ emails and calls blindly at a...
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9 Ways Having a Defined Target Market Will Make Your Business More Excellent
You may hear me talk about target markets a lot around these parts. Obviously I care that setting narrow and well-defined target markets are good for business, and great for sanity. What is a target...
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Three ways you are needlessly pushing great clients away from your business
Whether we actively pursue clients we want for our small businesses or not, there are instances when we may be repelling the people who could otherwise have worked very well with us. Often we are...
View ArticleThe MOST important thing to know if you want to sell anything, make an...
Whether we like to think it or not, we’re all ’salespeople’ in some way or another. This is the case, even if we don’t like to call it ’sales’ and even if no money is exchanging hands. In some form or...
View ArticleHow to not lose friends and alienate people when selling via social media
Many of us worry that selling stuff in any way on social media is sleazy and bad. Others promote and sell too much without much thought over how they’re affecting others online. Promoting your wares is...
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How to Dominate Your Market and Win as a Creative Freelancer in this Slow...
The message we’re getting about the global economic situation via the media is clear: it ain’t great. And it does not look set to improve any time soon. Particularly for the masses. The self employed,...
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How to Get Illustration Clients Course for Illustrators Launches
9 years in the making, I finally bring to you ‘How to Get Illustration Clients’. This course comes in response to my own frustrations and failures, as well as the feedback I get from all of you...
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How to make your brand more credible to attract bigger clients
If you have a brand, sell products, or provide skilled services, on top of an outstanding product, you need to be believable in order for clients to want to work with you. As someone who has run his...
View ArticleIf You Seek Admiration, Your Audience Will Leave You
I’ve spent much of the last nine years of my life working for myself in several avenues. I’ve run two fairly highly-trafficked blogs that make money and employ several people; a successful graphic art...
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Should I Be a Master of Many or a Master of One Thing?
We live in a world that provides many of us with the tools and opportunities to develop skills in so many things.The opportunities are exciting, but can get downright crazy. This, combined with a...
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